"Ikeike! Momon-chan" is a series of brief animated clips produced to advertise the luxury Omotesando shopping center in Tokyo. The program features the charming main character, Momon-chan, who is peach-colored, and her lively partner in mischief, Tanu the tanuki. The episodes are built around their entertaining exchanges on various topics, such as astrology, holiday celebrations, inventions from the anime series Doraemon, customary Japanese New Year games, and other subjects.