The latest installment in the Pretty Series retains the key elements of music, dance, and style while incorporating a new magical theme. Matsuri Hibino, a first-year middle-schooler, indulges in festival culture and aspires to feature in "PriMagi" - an exceptional stage performance that combines song, dance, and fashion with a touch of enchantment. Suddenly, Matsuri's dreams turn into reality with the arrival of the exuberant and mischievous magician, Myamu from the magical realm. Myamu selects Matsuri for PriMagi, and the pair battles rivals in a captivating competition for the pinnacle of PriMagi.