The plot of Persona 4 revolves around a secluded town called Inaba, which has experienced a series of unexplained murders following heavy rainfall. It is said that a peculiar channel named Mayonaka TV only airs at midnight, providing viewers with a glimpse of their alter ego on the screen. When news of yet another unsolved murder surfaces, Narukami, Chie, and Yosuke gather to discuss their encounters with victims on Mayonaka TV. Narukami has a revelation that he can access an alternate reality filled with menacing shadows by "phasing" his body into the TV set. This discovery motivates the group to embark on a journey through the unknown. Along the way, Narukami meets a character known as Teddie, who appears to hold key information about the link between Mayonaka TV and the town's murders. Driven by their desire to solve the case, they believe that exploring the dark world of Mayonaka TV is their best chance at unraveling the truth behind the gruesome killings.