PES: Peace Eco Smile is a web anime series co-produced by Studio 4°C and a major Japanese car manufacturer. The show centers around PES, a space traveler, and NaSuBi, a fascinating alien who loves Earth, as they embark on thrilling adventures using a Prius Liftback and Prius C hatchback. The antagonist character will even get to drive a Lexus LFA, while a Toyota Camry hybrid will also make an appearance. The campaign consists of several anime shorts lasting 3-4 minutes, all available on a dedicated website owned by Toyota.