Kemono Friends and Nissin team up to endorse the Donbei Kitsune Udon product featuring the Silver Fox and the Ezo Red Fox. The inaugural episode presents the pair's attempt to consume the dish, alongside their quest to locate an antiquated pay-per-view television. Furthermore, they put money into it and witness an allegedly "previous" live-action Nissin Donbei Kitsune Udon advertisement (which is factual and was fabricated in the current year).