Since childhood, Aoba Suzukaze had a fondness for the unique character designs of the Fairies Story video game series. Upon graduating high school, she applied for a job at the company that created the game, Eagle Jump, and was thrilled to discover that she would be joining the team developing the latest installment, Fairies Story 3. Alongside her was the lead character designer, Kou Yagami, and a group of passionate colleagues in the department who shared Aoba's love for game creation. This included Yun Iijima, who specialized in designing monsters, the introverted online communicator Hifumi Takimoto, the figurine-collecting animation team member Hajime Shinoda, the orderly art director Rin Tooyama, the game director Shizuku Hazuki who would bring her pet cat to work, and the occasionally short-tempered head programmer, Umiko Ahagon. The group worked tirelessly through the process of game-making, from character design to fixing errors as they emerged. Follow Aoba and her teammates on their journey through the highs and lows of game development in New Game!, an exciting tale of the gaming industry.