For high school students in Kawakami City, the notion of being associated with the samurai is a particularly inspiring one. An extensive number of locals boast of having samurai ancestors, and the town appears to be steeped in a spirit of determination, loyalty, and diligence. These values and traditions are integral to the students of Kawakami Academy in Maji de Watashi ni Koi Shinasai!, utilised on a daily basis as they study for exams, compete in sports, and maintain their cultural heritage. Yamato Naoe and his group of six close pals make for an ideal team of camaraderie, rivalry, and motivation. However, with the addition of new female members, this longstanding balance is destabilised by distractions that threaten to compromise their dedication to the principles of the samurai.