The narrative centers around Nanako and her senior named Yukari who are both high school students. They are asked by Nanako's uncle to become the local idols of their town, popularly known as "locodol." However, their celebrity lifestyle is not as glamorous as they expected, as they only appear on budget-friendly cable television shows, perform concerts on rooftop department stores, and are interviewed solely by the town's shopping center. They receive their salaries from the town's tax income.