The story revolves around Chiari Tsukikage and her team, who run the Jewelpet Cafe in Jewel Land. Lady Jewelina assigns Ruby the Magical Jewel Box the task of finding companions and collecting Magic Jewels. To fulfill it, Ruby must attend Jewel Academy and set up the Jewelpet Cafe. However, unpleasant incidents and unexpected obstacles arise, causing Ruby to lose hope. She finds solace in Chiari Tsukikage, a gentle-hearted girl who supports her during tough times. Together, they strive to make the cafe successful and protect the Jewel Box from potential robbers while confronting both favorable and unfavorable situations.