Rito Yuuki, a shy 16-year-old, has been smitten with classmate Haruna Sairenji since junior high but has yet to confess his love. One fateful night, while he's in the bath, a strange, naked girl named Lala Satalin Deviluke crashes into him. To Rito's surprise, Lala is a crown princess from an alien empire who fled her home, and she offers to marry Rito to avoid an arranged political marriage. As if Rito's life wasn't complicated enough, he now has to juggle Lala and a growing list of gorgeous admirers who thwart his attempts to declare his love to Haruna. To LOVE-Ru is a romantic comedy full of silly mishaps, seductive ladies, and naughty moments that challenge the laws of physics.