Initially intended as a sociological experiment, six people were subjected to brainwashing to convince them they were a family. Their behavior was then observed through being placed in different scenarios. However, the show unexpectedly became a global sensation when footage of their activities was sold for financial gain, without their knowledge or consent. The family's accidental discovery of a blocked toilet set off a series of events that culminated in their liberation. The broadcasters, desperate to keep their profitable commodity, made it their mission to hunt down and recapture each member.